Evolution of Business: Where are we? Where are we going?

by Søren Bjerrum

How to align your philosophy, vision, mission, and purpose – with a harmonious relationship between conversation and innovation?

What has highest value?

This is an essential question for all business owners to know their answers to.

Planet, people and profit is one short way of answering this question. When you widen the lens ask yourself; what has a huge impact on all three and beyond? What has highest value?


According to years of extensive research lead by management expert James L. Heskett of Harward Business School, 

“A strong or effective culture accounted for up to 50% in the difference of operating profits between two organizations in the same line of business.”

To me, this indicates that culture has the highest value and will give the highest ROI.

But to me culture’s efficiency is even more fundamental because of its permeating and fluid character and when you as a leadership own that responsibility of consciously leading a culture, you will accept that you have blind spots and biases you cannot see yourself and will commit to consciously and consistently co-create a culture that is aligned with your philosophy, vision, mission, and purpose – with a harmonious relationship between conversation and innovation.

Foto de perfil de Søren Bjerrum

Hi there

My name is Søren Bjerrum, I’m an Culture Consultant with more than 7 years of experience in doing Ethnography and Cultural Analysis. I Help You Evolve Your Company Culture.

What others say about working with me:

“Søren has demonstrated professional skills as an ethnographer and cultural analyst, especially when it comes to converting analyses into valuable insights for our clients, and he has the ability to learn new skills with an open and curious approach.” Rasmus Frisk, CEO and Partner, arki_lab

“Soren helped me rediscover the importance of having shared values with clients and how essential a sound and deep philosophy is for business as such.” Mikkel Pedersen, CEO, Unistu Consulting

So, if you want similar results or are working with people and culture(in the broadest sense) and see yourself as being social and environmental conscious, I would love to connect with you to find out if we can help each other out.

You May Also Like